A New Way to Follow the Fastest Cat on Earth
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- by Jess Sorrentino September 2, 2025
Big news for cheetah fans: Cheetah Conservation Fund (CCF) has teamed up with Fahlo, the wildlife tracking brand known for their iconic bracelets, to launch something brand new: the Cheetah Tracking Bracelet.
Starting August 21, you can wear a bracelet that connects you directly to a wild cheetah through the Fahlo app. Each bracelet comes with a cheetah charm and a profile of a real cheetah you can follow with GPS updates. It is a chance to get closer to these incredible animals while supporting conservation at the same time.
Why This Matters
For 35 years, CCF has been using tracking collars to study wild cheetahs. That research revealed just how far cheetahs roam, with some of the largest home ranges of any land mammal. It also helped shape strategies to reduce human-wildlife conflict.
Now, through this partnership, you can tap into that same spirit of discovery. As Dr. Laurie Marker, CCF’s Founder and Executive Director, says:
“By connecting people directly to the lives of wild cheetahs through technology, we hope to inspire the next generation of conservationists and give everyone the chance to play an active role in ensuring the survival of this remarkable species.”
Meet Fahlo
If you have visited a zoo or aquarium gift shop, chances are you have already spotted a Fahlo bracelet. Founded in 2018 by Carter Forbes and DJ Gunter, Fahlo started with a sea turtle bracelet and has since expanded to support 18 different species. To date, they have donated more than $4.5 million to conservation groups around the world.
With cheetahs now joining the lineup, Fahlo’s community of wildlife supporters can add the fastest land animal to their collection.
Be Part of the Movement
This partnership is more than a bracelet launch. It is a way for anyone, anywhere, to be part of cheetah conservation. By wearing a Cheetah Tracking Bracelet, you are not only following the journey of an individual cheetah, you are also helping secure a future for the species in the wild.
Bracelets are available at myfahlo.com and select retailers beginning August 21.
If you have ever dreamed of keeping pace with the fastest cat on earth, now is your chance to get closer than ever and make a difference. If bracelets are not your style, a plush cheetah companion is coming later this year. It is perfect for kids or anyone who prefers something soft and huggable.
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