CCF partners with Extreme-E racing team Veloce

Veloce Racing’s collaboration with Cheetah Conservation Fund (CCF) is central to the racing team’s mandate to raise awareness and funds to combat the shrinking habitats and populations of the most vulnerable species, including the world’s fastest land mammal. With fewer than 7,500 cheetahs remaining in the wild,

We’re very excited to announce our new partnership with Veloce Racing. This British motor racing team founded by Jean-Éric Vergne, Adrian Newey and Rupert Svendsen-Cook competes in the all-electric off-road racing championship Extreme E and the all-female single-seater racing series W Series.

Veloce Racing is disrupting the racing industry, striving to drive change in technology, sport and sustainability, whilst inspiring and educating current and future by partnering with us to help save wild cheetahs. Veloce Racing aims to ignite positive change for society and our planet with a commitment to support people and biodiversity in the areas of the world where it has a presence.

Jean-Éric Vergne, CCF’s new global Ambassador and co-Founder of Veloce, said, “by partnering with CCF, we hope to raise global awareness of the plight of the cheetah as this iconic species embarks on the biggest race of its life – the race for survival. I am passionate about the cheetah and am so excited to see this important collaboration come to life. To bring together my love of cheetahs and love of racing is a really proud moment. Together we can and will drive change and save the cheetah”.

Better known by his initials JEV, Jean-Éric Vergne will put the weight of his brand behind the cheetah by posting messages on his social media channels and interacting with followers to inspire them to support CCF’s mission to save the species. JEV will also engage fans about cheetahs at race events, and he will make personal appearances at CCF events when his schedule allows.

“CCF is incredibly proud to be partnering with Veloce Racing. We could not think of a more fitting partnership to raise awareness and funds to help save the cheetah from extinction. Through our association, we hope to make huge strides towards achieving our vision of a world in which people, cheetahs and all wildlife can thrive alongside each other”, said Dr Laurie Marker, CCF’s Founder and Executive Director.

But what exactly is ‘Extreme E’?

Extreme E is the first sport built out of concern for the climate crisis. The series’ goal is to use electric racing to highlight remote environments under threat of climate change issues, and to encourage us all to take positive action to protect our planet’s future. With 30 percent of the planet’s CO2 emissions coming from transport, Extreme E exists to showcase the performance of electric vehicles, using the powerful mix of thrilling sports action, scientific education and storytelling to accelerate their adoption in order to reduce CO2 emissions and achieve a more sustainable lifestyle. As well as its overall mission, Extreme E is committed to having a net-zero carbon footprint by the end of its first season, which means offsetting what it cannot avoid via ALLCOT certificated global programmes.

Who is JEV, our new global ambassador?

Jean-Eric Vergne “JEV” has always steered his career in the fast lane; he is the first FIA Formula E Double World Champion having won the Season 4 (2017/18) and Season 5 (2018/19) FIA Formula E Championship back to back. He was also instrumental in steering his team, DS Techeetah, to winning the FIA Formula E Team Championship for their first time in Season 5 and then again in Season 6. Since joining Formula E in 2015, JEV has achieved an impressive ten wins, twenty five podiums and eleven pole positions. JEV is passionate about the cheetah and has even named his own domestic cat “Cheetah”.