Formula E racing driver Sam Bird, launches “Racing for Survival” a new campaign and a race to save the endangered Cheetah, the fastest land mammal on earth.

British racing driver Sam Bird (NEOM McLaren Formula E Team) has become an Ambassador for the Cheetah Conservation Fund in the UK and will focus on backing the Cheetah’s race for survival in 2024.

He will be joined by special friends as he runs around the world, pledging to raise £1 for every 1km he runs in training, at special events and locations throughout 2024, with the aim of raising as much funds and awareness as possible to help the cheetah win its race.

Sam said:

“I know that when my Formula E car leaps from 0-60 in 3 seconds that there is only one land mammal on earth that can match me. That animal is the Cheetah. Built for speed and agility this big cat makes me feel humble as what it does keeps it alive. But they are endangered and I want to change that. It made perfect sense for me to become an Ambassador for this extraordinary animal and to support the work of The Cheetah Conservation Fund.”

Chair of Trustees for CCF UK, Spencer Phillips said:

“We are delighted that Sam has joined us as an ambassador.  His obvious passion for animals and conservation, along with his success and high profile in the word of speed and his involvement with Formula E’s mission to reduce air pollution and champion the fight against climate change will be a real boost in raising awareness and funds for Cheetah conservation.”

Cheetah numbers have dropped by 98% to leave just over 7,000 left in the wild in Africa.  300 cheetah cubs a year are taken from the wild in the Horn of Africa for the illegal wildlife pet trade. They are the most endangered big cat in Africa and time is running out on their race.

Sam will be starting his Racing for Survival challenge as the Formula E season starts next year, but you’ll be able to follow his build up,  progress and support him on his own JustGiving Page