Racing for Survival

CCF is partnering with Veloce Racing to secure a future for the world’s fastest land mammal – the cheetah. Read on to find out why this is the purrfect partnership, and how you can support it.

About Veloce Racing

Founded by CCF’s Global Ambassador, Jean-Eric Vergne “JEV”, Adrian Newey and Rupert Svendsen-Cook, Veloce Racing compete in the all-electric off-road racing championship series, Extreme Ethe first sport built out of concern for the climate crisis – and the all-female, single-seater racing series W Series.


Drivers of innovation and change

Veloce aims to ignite positive change for society and our planet, supporting communities and conservation efforts in areas of the world where it races. Through our partnership we’ll drive change together, raising awareness and funds to support the cheetah’s race for survival.

Why cheetahs?

Cheetahs are more like racing cars than you think… Built for speed, cheetahs are also incredibly agile. A combination of stealth and acceleration makes them effective predators, zooming forward, making sharp turns and screeching to a stop to win over their prey.

However, cheetahs are now the most endangered big cat in Africa, under constant threat from the illegal wildlife trade, human-wildlife conflict and habitat loss. Just 7,500 remain across a fraction of their former range. We must act fast, before it’s too late!

Dan Bailey Veloce Racing

I am passionate about the cheetah and am so excited to see this important collaboration come to life. Together we can and will drive change and save the cheetah”.

Jean-Eric Vergne, CCF Global Ambassador and co-Founder of Veloce Racing

Above – Dan Bailey, CEO Veloce Racing and Jean-Éric Vergne, Formula-E driver, CCF’s global Ambassador and co-Founder of Veloce (Pic: veloceracingteam)

Donate today

Your donation will support CCF’s successful research, education and conservation programmes that are helping to secure a future for cheetahs and all who share their landscape.

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Reclaim Gift Aid

Gift Aid It!Add 25% more to your donation at no cost to you. A Gift Aid declaration allows Cheetah Conservation Fund United Kingdom to claim tax back on eligible donations. It means that for every £1 you donate to Cheetah Conservation Fund United Kingdom we can claim back 25p, at no extra cost to you.

By ticking the "Yes" box, I agree I would like Cheetah Conservation Fund United Kingdom to reclaim the tax on all qualifying donations I have made, as well as any future donations, until I notify them otherwise. I understand that if I pay less Income Tax and/or Capital Gains Tax than the amount of Gift Aid claimed on all my donations in that tax year I may be asked to pay any difference. I understand that Cheetah Conservation Fund United Kingdom will reclaim 25p of tax on every £1 that I give.

What is Gift Aid?

Gift Aid does not cost you a penny more, but can add an additional 25p to every £1 you donate. When Cheetah Conservation Fund United Kingdom receives a donation from a UK taxpayer, we're entitled to claim an amount of tax (calculated at the basic rate of income tax in that year) paid on that donation. Once you have given your permission for us to do this on your behalf, there is no need for you to do anything else.

All that is required is that you must be a taxpayer and that would have paid or will pay sufficient Income and/or Capital Gains Tax to cover all the Gift Aid claimed on all your donations in that tax year. Please note that it is your responsibility to pay any difference.

The amount of tax we claim will be 25% of the total value of your donations in that tax year. Furthermore, if you are a higher taxpayer, you are also entitled to claim the difference between the basic rate which we will claim and the amount of tax you have actually paid. For further details on how you can do this, please contact your tax office. If your tax situation changes and your gifts will no longer be eligible for the Gift Aid scheme please contact us and we will amend your record accordingly.

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