|FOR IMMEDIATE RELEASE
Cheetah Mobile and Cheetah Conservation Fund Release
30-Second Video PSA for #SaveTheCheetah Campaign
New Spot Debuts Today on Jumbo-tron at Indianapolis Speedway
SAN FRANCISCO (July 24, 2015) – Cheetah Mobile (NYSE:CMCM), the leading developer of mission-critical mobile utility applications, and Cheetah Conservation Fund (CCF), the longest running cheetah conservation program in existence, today released a 30-second video PSA as part of their new joint awareness campaign, #SaveTheCheetah.
The spot makes its public debut at Indianapolis Speedway’s Brickyard Race Weekend, a three-day event held July 24-26, 2015, that culminates with the running of NASCAR’s Crown Royal 400 on Sunday afternoon. The Brickyard Race Weekend is known for being the second-highest attended sporting event in the world, drawing crowds totaling in the hundreds of thousands for three-days of racing and fan engagement activities. The #SaveTheCheetah PSA is airing on the Jumbo-tron screen in the fan zone throughout the weekend, where it will garner an estimated 1.3 million impressions.
Cheetah Mobile and CCF chose to debut the spot at the Indianapolis Speedway because cheetahs — the fastest mammals on land — are racing against extinction. With fewer than 10,000 remaining in the wild, the cheetah is Africa’s most endangered big cat. The two organizations are encouraging NASCAR fans and animal lovers to show support for this beautiful species by interacting with the campaign through social media using the hashtag #SaveTheCheetah. The goal is to inspire people to become involved in the fight to save the cheetah, through sharing information and by donating to CCF’s conservation programs.
Announcing their new campaign and corporate-nonprofit partnership on July 15, 2015, Cheetah Mobile and CCF recently joined together to focus greater attention on the plight of the cheetah. Cheetah Mobile and CCF launched their campaign with a video billboard in New York City’s Times Square airing from the middle of July through the end of September and are planning to release print and digital creative elements next month.
To learn more about the campaign, view the PSA or make a donation, please visit www.cheetah.org/savethecheetah/
About Cheetah Mobile Inc.
Cheetah Mobile is a leading mobile Internet company with approximately 443.6 million mobile monthly active users as of March 2015. Its mission critical applications, including Clean Master, CM Security, Battery Doctor and Photo Grid, help make the Internet and mobile experience speedier, simpler, and safer for users worldwide. Cheetah Mobile is the publisher of Clean Master, the #1 app in the Google Play Tools category worldwide by monthly downloads as of March 2015, according to App Annie.
The Company also provides various platform products such as Duba.com, Cheetah browser, game centers, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners.
About Cheetah Conservation Fund
Founded in 1990 in Namibia, Cheetah Conservation Fund (CCF) is the global leader in research and conservation of cheetahs. CCF’s award-winning, science-based programs are credited with stabilizing and increasing the wild cheetah population in Namibia, “The Cheetah Capital of the World,” and serve as models for other cheetah conservation initiatives. CCF strives to develop best practices in research, education and land use to benefit all species, including people; activities include conducting international research, conservation, education, and job training programs to ensure the survival of the cheetah and its ecosystems for future generations.
CCF is a registered non-for-profit organization in Namibia, Canada, UK and the U.S., where it has earned a “Four-Star Charity” rating by Charity Navigator, which recognizes sound fiscal management, commitment to accountability and transparency.
People can learn more about CCF or make a donation by visiting www.cheetah.org.
Cheetah Conservation Fund:
Susan Yannetti, firstname.lastname@example.org, (202) 716-7756
Josh Ong, email@example.com, (626) 322-7241