|FOR IMMEDIATE RELEASE|
| Cheetah Mobile Partners With Cheetah Conservation Fund
to Save the Wild Cheetah
Joint PSA campaign launches with video billboard in New York City’s Times Square
San Francsico, CA (July 15, 2015) – Cheetah Mobile (NYSE:CMCM), the leading developer of mission-critical mobile utility applications, today announced a partnership with Cheetah Conservation Fund (CCF), the longest running cheetah conservation program in existence, to drive awareness for Africa’s most endangered big cat.
As the first step, Cheetah Mobile and CCF are debuting a 10-second video PSA in New York City’s historic Times Square Plaza running from the middle of July through the end of September. The video billboard is located at 1500 Broadway, exposing it to a potential audience of the 1,500,000 people who pass by daily. The goal is to drive awareness for the plight of the wild cheetah, whose worldwide population has dropped from 100,000 one hundred years ago to only approximately 10,000 today.
“In our experience, most people are not aware the cheetah is in danger of becoming extinct – but the reality is we are in a race against the clock. Unless people come together quickly to take action, there will soon not be enough cheetahs left to save,” said Dr. Laurie Marker, Founder and Executive Director of Cheetah Conservation Fund. “This urgency inspired us to take out a video billboard in Times Square, the crossroads of the world, to encourage more people to join the fight. We are very excited to partner with Cheetah Mobile to reach a wider audience with this critical call to action.”
Going beyond the technology sector, Cheetah Mobile wants to leave a lasting impact on the world and help protect this iconic species from which it draws its inspiration and name. Cheetah Mobile is joining the fight to save Chip, its mascot, and the rest of his wild cheetah friends.
“We chose the name Cheetah Mobile because we want to be the fastest-running mobile Internet company in the world while helping our users have the fastest possible mobile experiences,” said Cheetah Mobile CEO Sheng Fu. “I deeply admire the work that Cheetah Conservation Fund and Dr. Laurie Marker are doing to save the cheetah. It’s an honor for Cheetah Mobile to join with them in protecting our namesake species.”
Cheetah Mobile and CCF are encouraging their fans, users and supporters to interact with the campaign by sharing information about the endangered big cat through social media. The partners also suggest people passing through Times Square take a selfie with the cheetah billboard (when it runs once an hour), tag it with #SaveTheCheetah and share it on their personal networks.
You can visit CCF’s website, Cheetah.org, to find more information about the cheetah and the organization’s remarkable programs designed to ensure long-term survival of the species.
About Cheetah Mobile Inc.
Cheetah Mobile is a leading mobile Internet company with approximately 443.6 million mobile monthly active users as of March 2015. Its mission critical applications, including Clean Master, CM Security, Battery Doctor and Photo Grid, help make the Internet and mobile experience speedier, simpler, and safer for users worldwide. Cheetah Mobile is the publisher of Clean Master, the #1 app in the Google Play Tools category worldwide by monthly downloads as of March 2015, according to App Annie.
The Company also provides various platform products such as Duba.com, Cheetah browser, game centers, and mobile app stores to provide multiple user traffic entry points and global content distribution channels for its business partners.
About Cheetah Conservation Fund
Founded in 1990 in Namibia, Cheetah Conservation Fund (CCF) is the global leader in research and conservation of cheetahs. CCF’s award-winning, science-based programs are credited with stabilizing and increasing the wild cheetah population in Namibia, “The Cheetah Capital of the World,” and serve as models for other cheetah conservation initiatives. CCF strives to develop best practices in research, education and land use to benefit all species, including people; activities include conducting international research, conservation, education, and job training programs to ensure the survival of the cheetah and its ecosystems for future generations.
CCF is a registered non-for-profit organization in Namibia, Canada, UK and the U.S., where it has earned a “Four-Star Charity” rating by Charity Navigator, which recognizes sound fiscal management, commitment to accountability and transparency.
People can learn more about CCF or make a donation by visiting www.cheetah.org.
Cheetah Conservation Fund:
Susan Yannetti, firstname.lastname@example.org, (202) 716-7756
Josh Ong, email@example.com, (626) 322-7241