{"vendorListVersion": 166, "lastUpdated": "2026-07-02T16:00:23Z", "purposes": {"1": {"id": 1, "name": "Geyma og/e\u00f0a f\u00e1 a\u00f0gang a\u00f0 uppl\u00fdsingum \u00e1 t\u00e6ki", "description": "Vafrak\u00f6kur, t\u00e6kjaau\u00f0kisni e\u00f0a svipu\u00f0 au\u00f0kisni \u00e1 netinu (t.d. innskr\u00e1ningarau\u00f0kisni, handah\u00f3fskisnd au\u00f0kisni, netau\u00f0kisni) \u00e1samt \u00f6\u00f0rum uppl\u00fdsingum (t.d. tegund og uppl\u00fdsingar um vafra, tungum\u00e1l, skj\u00e1st\u00e6r\u00f0, studd t\u00e6kni o.s.frv.) geta veri\u00f0 geymd e\u00f0a lesin \u00e1 t\u00e6kinu \u00fe\u00ednu til a\u00f0 \u00feekkja \u00fea\u00f0 \u00ed hvert skipti sem \u00fea\u00f0 tisgist forriti e\u00f0a vefs\u00ed\u00f0u, \u00ed einum e\u00f0a fleiri af \u00feeim tilgangi sem l\u00fdst er h\u00e9r.", "illustrations": ["Mest af \u00feeim tilgangi sem l\u00fdst er \u00ed \u00feessari tilkynningu byggist \u00e1 geymslu e\u00f0a a\u00f0gangi a\u00f0 uppl\u00fdsingum \u00far t\u00e6kinu \u00fe\u00ednu \u00feegar \u00fe\u00fa notar forrit e\u00f0a heims\u00e6kir vefs\u00ed\u00f0u. Til d\u00e6mis g\u00e6ti s\u00f6lua\u00f0ili e\u00f0a \u00fatgefandi \u00feurft a\u00f0 geyma vafrak\u00f6ku \u00e1 t\u00e6kinu \u00fe\u00ednu vi\u00f0 fyrstu heims\u00f3kn \u00fe\u00edna \u00e1 vefs\u00ed\u00f0una til a\u00f0 geta \u00feekkt t\u00e6ki\u00f0 \u00feitt vi\u00f0 n\u00e6stu heims\u00f3kn (me\u00f0 \u00fev\u00ed a\u00f0 n\u00e1lgast \u00feessa vafrak\u00f6ku \u00ed hvert skipti)."]}, "2": {"id": 2, "name": "Noti\u00f0 takm\u00f6rku\u00f0 g\u00f6gn til a\u00f0 velja augl\u00fdsingar", "description": "Augl\u00fdsingar sem birtast \u00fe\u00e9r \u00ed \u00feessari \u00fej\u00f3nustu geta byggst \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, s.s. vefs\u00ed\u00f0unni e\u00f0a appinu sem \u00fe\u00fa notar, \u00f3n\u00e1kv\u00e6mri sta\u00f0setningu \u00feinni, ger\u00f0 t\u00e6kisins \u00fe\u00edns e\u00f0a hva\u00f0a efni \u00fe\u00fa ert (e\u00f0a hefur veri\u00f0) a\u00f0 sko\u00f0a (til d\u00e6mis til a\u00f0 takmarka hversu oft augl\u00fdsing birtist \u00fe\u00e9r).", "illustrations": ["B\u00edlaframlei\u00f0andi vill kynna rafb\u00edla s\u00edna fyrir notisdum sem eru me\u00f0vita\u00f0ur um umhverfi\u00f0 og b\u00faa \u00ed borg utan vinnut\u00edma. Augl\u00fdsingarnar eru birtar \u00e1 s\u00ed\u00f0u me\u00f0 tisgdu efni (s.s. grein um a\u00f0ger\u00f0ir gegn loftslagsbreytingum) eftir klukkan 18:30 fyrir notisdur sem eru sta\u00f0settir \u00ed \u00fe\u00e9ttb\u00fdli me\u00f0 hj\u00e1lp \u00f3n\u00e1kv\u00e6mrar sta\u00f0setningar.", "St\u00f3r framlei\u00f0andi vatnslita vill hefja augl\u00fdsingaherfer\u00f0 \u00e1 netinu fyrir n\u00fdjustu vatnslitina s\u00edna, dreifa \u00fev\u00ed til \u00e1horfenda sinna til a\u00f0 n\u00e1 til eins margra \u00e1hugamanna og atvinnulistamanna og h\u00e6gt er og for\u00f0ast a\u00f0 birta augl\u00fdsinguna vi\u00f0 hli\u00f0ina \u00e1 efni sem passar ekki vi\u00f0 efni\u00f0 (til d\u00e6mis greinum um hvernig \u00e1 a\u00f0 m\u00e1la h\u00fasi\u00f0 sitt). Fj\u00f6ldi \u00feeirra skipta sem augl\u00fdsingin hefur birst hj\u00e1 \u00fe\u00e9r er greindur og takmarka\u00f0ur til a\u00f0 koma \u00ed veg fyrir a\u00f0 h\u00fan birtist of oft."]}, "3": {"id": 3, "name": "B\u00faa til pr\u00f3f\u00edla fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar", "description": "Uppl\u00fdsingar um virkni \u00fe\u00edna \u00e1 \u00feessari \u00fej\u00f3nustu (s.s. ey\u00f0ubl\u00f6\u00f0 sem \u00fe\u00fa sendir inn, efni sem \u00fe\u00fa sko\u00f0ar) geta veri\u00f0 geymdar og sameina\u00f0ar \u00f6\u00f0rum uppl\u00fdsingum um \u00feig (til d\u00e6mis uppl\u00fdsingum fr\u00e1 fyrri virkni \u00feinni \u00e1 \u00feessari \u00fej\u00f3nustu og \u00f6\u00f0rum vefs\u00ed\u00f0um e\u00f0a forritum) e\u00f0a svipa\u00f0a notendur. \u00deetta er s\u00ed\u00f0an nota\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 \u00feitt (sem g\u00e6ti innihaldi\u00f0 hugsanleg \u00e1hugam\u00e1l og pers\u00f3nulega \u00fe\u00e6tti). H\u00e6gt er a\u00f0 nota notendasni\u00f0 \u00feitt (einnig s\u00ed\u00f0ar) til a\u00f0 birta augl\u00fdsingar sem vir\u00f0ast vi\u00f0eigandi mi\u00f0a\u00f0 vi\u00f0 hugsanleg \u00e1hugam\u00e1l \u00fe\u00edn, fr\u00e1 \u00feessum og \u00f6\u00f0rum a\u00f0ilum.", "illustrations": ["Ef \u00fe\u00fa lest nokkrar greinar um bestu aukahluti fyrir hj\u00f3l til kaups, g\u00e6tu \u00feessar uppl\u00fdsingar n\u00fdst \u00fe\u00e9r til a\u00f0 b\u00faa til notendasni\u00f0 um \u00e1huga \u00feinn \u00e1 aukahlutum fyrir hj\u00f3l. Sl\u00edkt notendasni\u00f0 g\u00e6ti veri\u00f0 nota\u00f0 e\u00f0a b\u00e6tt s\u00ed\u00f0ar, \u00e1 s\u00f6mu e\u00f0a annarri vefs\u00ed\u00f0u e\u00f0a forriti til a\u00f0 birta \u00fe\u00e9r augl\u00fdsingar fyrir tilteki\u00f0 v\u00f6rumerki aukahluta fyrir hj\u00f3l. Ef \u00fe\u00fa sko\u00f0ar einnig stillingarforrit fyrir \u00f6kut\u00e6ki \u00e1 vefs\u00ed\u00f0u framlei\u00f0anda l\u00faxusb\u00edla, er h\u00e6gt a\u00f0 sameina \u00feessar uppl\u00fdsingar vi\u00f0 \u00e1huga \u00feinn \u00e1 hj\u00f3lum til a\u00f0 betrumb\u00e6ta notendasni\u00f0 \u00feitt og gera r\u00e1\u00f0 fyrir a\u00f0 \u00fe\u00fa hafir \u00e1huga \u00e1 l\u00faxusb\u00fana\u00f0i fyrir hj\u00f3l.", "Fatafyrirt\u00e6ki vill kynna n\u00fdja l\u00ednu af h\u00e1g\u00e6\u00f0a barnaf\u00f6tum. \u00dea\u00f0 hefur samband vi\u00f0 augl\u00fdsingastofu sem b\u00fdr yfir neti vi\u00f0skiptavina me\u00f0 h\u00e1ar tekjur (s.s. d\u00fdrar matv\u00f6ruverslanir) og bi\u00f0ur augl\u00fdsingastofuna um a\u00f0 b\u00faa til notendasni\u00f0 af ungum foreldrum e\u00f0a p\u00f6rum sem gera m\u00e1 r\u00e1\u00f0 fyrir a\u00f0 s\u00e9u efnu\u00f0 og eigi von \u00e1 n\u00fdju barni, svo a\u00f0 h\u00e6gt s\u00e9 s\u00ed\u00f0ar a\u00f0 nota \u00fe\u00e6r til a\u00f0 birta augl\u00fdsingar \u00ed samstarfsforritum samkv\u00e6mt \u00feessum notendasni\u00f0um."]}, "4": {"id": 4, "name": "Noti\u00f0 pr\u00f3f\u00edla til a\u00f0 velja s\u00e9rsni\u00f0nar augl\u00fdsingar", "description": "Augl\u00fdsingar sem \u00fe\u00e9r birtast \u00ed \u00feessari \u00fej\u00f3nustu geta byggst \u00e1 augl\u00fdsinganotendasni\u00f0i \u00fe\u00ednu, sem kunna a\u00f0 endurspegla virkni \u00fe\u00edna \u00e1 \u00feessari \u00fej\u00f3nustu e\u00f0a \u00f6\u00f0rum vefs\u00ed\u00f0um e\u00f0a forritum (eins og ey\u00f0ubl\u00f6\u00f0 sem \u00fe\u00fa sendir inn, efni sem \u00fe\u00fa sko\u00f0ar), hugsanleg \u00e1hugam\u00e1l og pers\u00f3nulega \u00fe\u00e6tti.", "illustrations": ["Netverslun vill augl\u00fdsa takmarka\u00f0 tilbo\u00f0 \u00e1 hlaupask\u00f3m. \u00dea\u00f0 vill beina augl\u00fdsingum a\u00f0 notendum sem \u00e1\u00f0ur hafa sko\u00f0a\u00f0 hlaupask\u00f3 \u00ed fars\u00edmaforritinu s\u00ednu. Rakningart\u00e6kni g\u00e6ti veri\u00f0 notu\u00f0 til a\u00f0 bera kennsl \u00e1 a\u00f0 \u00fe\u00fa hafir \u00e1\u00f0ur nota\u00f0 fars\u00edmaforriti\u00f0 til a\u00f0 sko\u00f0a hlaupask\u00f3, til a\u00f0 birta \u00fe\u00e9r samsvarandi augl\u00fdsingu \u00ed forritinu.", "Notendasni\u00f0 sem b\u00fai\u00f0 er til fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar \u00ed tengslum vi\u00f0 einstakling sem hefur leita\u00f0 a\u00f0 aukahlutum fyrir hj\u00f3l \u00e1 vefs\u00ed\u00f0u er h\u00e6gt a\u00f0 nota til a\u00f0 birta vi\u00f0eigandi augl\u00fdsingu fyrir aukahluti fyrir hj\u00f3l \u00ed fars\u00edmaforriti annarrar stofnunar."]}, "5": {"id": 5, "name": "B\u00fai\u00f0 til pr\u00f3f\u00edla til a\u00f0 s\u00e9rsn\u00ed\u00f0a efni", "description": "Uppl\u00fdsingar um virkni \u00fe\u00edna \u00e1 \u00feessari \u00fej\u00f3nustu (til d\u00e6mis ey\u00f0ubl\u00f6\u00f0 sem \u00fe\u00fa sendir inn, efni anna\u00f0 en augl\u00fdsingar sem \u00fe\u00fa sko\u00f0ar) geta veri\u00f0 geymdar og sameina\u00f0ar \u00f6\u00f0rum uppl\u00fdsingum um \u00feig (s.s. uppl\u00fdsingar um fyrri virkni \u00fe\u00edna \u00e1 \u00feessari \u00fej\u00f3nustu e\u00f0a \u00f6\u00f0rum vefs\u00ed\u00f0um e\u00f0a forritum) e\u00f0a svipa\u00f0a notendur. \u00deetta er s\u00ed\u00f0an nota\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 \u00feitt (sem g\u00e6ti til d\u00e6mis innihaldi\u00f0 m\u00f6guleg \u00e1hugam\u00e1l og pers\u00f3nulega \u00fe\u00e6tti). H\u00e6gt er a\u00f0 nota notendasni\u00f0 \u00feitt (einnig s\u00ed\u00f0ar) til a\u00f0 birta efni sem vir\u00f0ist eiga vi\u00f0 hugsanleg \u00e1hugam\u00e1l \u00fe\u00edn, til d\u00e6mis me\u00f0 \u00fev\u00ed a\u00f0 a\u00f0laga r\u00f6\u00f0ina sem efni birtist \u00fe\u00e9r \u00ed, \u00feannig a\u00f0 \u00fea\u00f0 s\u00e9 enn au\u00f0veldara fyrir \u00feig a\u00f0 finna efni sem passar vi\u00f0 \u00e1hugam\u00e1l \u00fe\u00edn.", "illustrations": ["\u00de\u00fa last nokkrar greinar \u00e1 samf\u00e9lagsmi\u00f0lum um hvernig \u00e1 a\u00f0 byggja trj\u00e1h\u00fas. \u00deessum uppl\u00fdsingum g\u00e6ti veri\u00f0 b\u00e6tt vi\u00f0 notendasni\u00f0 til a\u00f0 s\u00fdna \u00e1huga \u00feinn \u00e1 efni sem tengist \u00fativist sem og lei\u00f0beiningum um \u201eger\u00f0u \u00fea\u00f0 sj\u00e1lfur\u201c (me\u00f0 \u00fea\u00f0 a\u00f0 markmi\u00f0i a\u00f0 gera kleift a\u00f0 s\u00e9rsn\u00ed\u00f0a efni, svo \u00fe\u00fa f\u00e1ir til d\u00e6mis fleiri bloggf\u00e6rslur og greinar um trj\u00e1h\u00fas og vi\u00f0arkofa \u00ed framt\u00ed\u00f0inni).", "\u00de\u00fa sko\u00f0a\u00f0ir \u00ferj\u00fa myndb\u00f6nd um geimfer\u00f0ir \u00ed mismunandi sj\u00f3nvarpsforritum. \u00d3tengdur fr\u00e9ttavefur sem \u00fe\u00fa hefur ekki haft samband vi\u00f0 b\u00fdr til notendasni\u00f0 \u00fat fr\u00e1 \u00feeirri \u00e1horfsheg\u00f0un og merkir geimk\u00f6nnun sem hugsanlegt \u00e1hugam\u00e1l fyrir \u00f6nnur myndb\u00f6nd."]}, "6": {"id": 6, "name": "Noti\u00f0 pr\u00f3f\u00edla til a\u00f0 velja s\u00e9rsni\u00f0i\u00f0 efni", "description": "Efni sem birtast \u00fe\u00e9r \u00ed gegnum \u00fej\u00f3nustuna getur byggst \u00e1 efnispers\u00f3nusni\u00f0i \u00fe\u00ednu, sem kunna a\u00f0 endurspegla virkni \u00fe\u00edna \u00e1 \u00feessari e\u00f0a annarri \u00fej\u00f3nustu (til d\u00e6mis ey\u00f0ubl\u00f6\u00f0 sem \u00fe\u00fa sendir inn, efni sem \u00fe\u00fa sko\u00f0ar), hugsanleg \u00e1hugam\u00e1l og pers\u00f3nulega \u00fe\u00e6tti. \u00deetta er til d\u00e6mis h\u00e6gt a\u00f0 nota til a\u00f0 a\u00f0laga r\u00f6\u00f0ina sem efni birtist \u00fe\u00e9r \u00ed, \u00feannig a\u00f0 \u00fea\u00f0 s\u00e9 enn au\u00f0veldara fyrir \u00feig a\u00f0 finna (efni anna\u00f0 en augl\u00fdsingar) sem passar vi\u00f0 \u00e1hugam\u00e1l \u00fe\u00edn.", "illustrations": ["\u00de\u00fa lest greinar um gr\u00e6nmetisf\u00e6\u00f0i \u00e1 samf\u00e9lagsmi\u00f0lum og notar svo matrei\u00f0sluforrit fr\u00e1 \u00f3skyldu fyrirt\u00e6ki. Notendasni\u00f0i\u00f0 sem b\u00fai\u00f0 er til um \u00feig \u00e1 samf\u00e9lagsmi\u00f0linum ver\u00f0ur nota\u00f0 til a\u00f0 s\u00fdna \u00fe\u00e9r gr\u00e6nmetisuppskriftir \u00e1 upphafsskj\u00e1 matrei\u00f0sluforritsins.", "\u00de\u00fa sko\u00f0a\u00f0ir \u00ferj\u00fa myndb\u00f6nd um r\u00f3\u00f0ra \u00e1 mismunandi vefs\u00ed\u00f0um. \u00d3tengdur myndbandsverkvangur mun m\u00e6la me\u00f0 fimm \u00f6\u00f0rum myndb\u00f6ndum um r\u00f3\u00f0ra sem g\u00e6tu vaki\u00f0 \u00e1huga \u00feinn \u00feegar \u00fe\u00fa notar sj\u00f3nvarpsforriti\u00f0 \u00feitt, byggt \u00e1 notendasni\u00f0i sem var b\u00fai\u00f0 til um \u00feig \u00feegar \u00fe\u00fa heims\u00f3ttir \u00feessar mismunandi vefs\u00ed\u00f0ur til a\u00f0 horfa \u00e1 myndb\u00f6nd \u00e1 netinu."]}, "7": {"id": 7, "name": "M\u00e6la \u00e1rangur augl\u00fdsinga", "description": "Uppl\u00fdsingar um hva\u00f0a augl\u00fdsingar \u00fe\u00e9r eru birtar og hvernig \u00fe\u00fa sko\u00f0ar \u00fe\u00e6r geta veri\u00f0 nota\u00f0ar til a\u00f0 \u00e1kvar\u00f0a hversu vel augl\u00fdsing hefur virka\u00f0 fyrir \u00feig e\u00f0a a\u00f0ra notendur og hvort markmi\u00f0um augl\u00fdsinganna hafi veri\u00f0 n\u00e1\u00f0. Til d\u00e6mis hvort \u00fe\u00fa horf\u00f0ir \u00e1 augl\u00fdsingu, hvort \u00fe\u00fa smelltir \u00e1 hana, hvort h\u00fan leiddi \u00feig til a\u00f0 kaupa v\u00f6ru e\u00f0a heims\u00e6kja vefs\u00ed\u00f0u o.s.frv. \u00deetta er mj\u00f6g gagnlegt til a\u00f0 skilja mikilv\u00e6gi augl\u00fdsingaherfer\u00f0a.", "illustrations": ["\u00de\u00fa hefur smellt \u00e1 augl\u00fdsingu um afsl\u00e1tt \u00e1 \u201eSvarta f\u00f6studeginum\u201c fr\u00e1 netverslun \u00e1 vefs\u00ed\u00f0u seljanda og keypt v\u00f6ru. Smellurinn ver\u00f0ur tengdur vi\u00f0 \u00feessa kaup. Samskipti \u00fe\u00edn og annarra notenda ver\u00f0a m\u00e6ld til a\u00f0 vita hversu miki\u00f0 af smellum \u00e1 augl\u00fdsinguna leiddu til kaupa.", "\u00de\u00fa ert ein(n) af f\u00e1um sem hefur smellt \u00e1 augl\u00fdsingu um afsl\u00e1tt \u00e1 \u201eal\u00fej\u00f3\u00f0legum degi \u00feakkl\u00e6tis\u201c fr\u00e1 netverslun me\u00f0 gjafav\u00f6rur \u00ed forriti \u00fatgefandans. \u00datgefandinn vill f\u00e1 sk\u00fdrslur til a\u00f0 skilja hversu oft \u00fe\u00fa og a\u00f0rir notendur hafi\u00f0 sko\u00f0a\u00f0 e\u00f0a smellt \u00e1 tiltekna augl\u00fdsingu \u00ed forritinu, og \u00fe\u00e1 s\u00e9rstaklega augl\u00fdsinguna \u201eal\u00fej\u00f3\u00f0legur dagur \u00feakkl\u00e6tis\u201c, til a\u00f0 hj\u00e1lpa \u00fatgefandanum og samstarfsa\u00f0ilum hans (s.s. augl\u00fdsingastofum) vi\u00f0 a\u00f0 h\u00e1marka augl\u00fdsingasta\u00f0setningar."]}, "8": {"id": 8, "name": "M\u00e6la \u00e1rangur efnis", "description": "Uppl\u00fdsingar um hva\u00f0a efni er kynnt fyrir \u00fe\u00e9r og hvernig \u00fe\u00fa sko\u00f0ar \u00fe\u00e6r geta veri\u00f0 nota\u00f0ar til a\u00f0 \u00e1kvar\u00f0a hvort efni\u00f0 (anna\u00f0 en augl\u00fdsingar) hafi t.d. n\u00e1\u00f0 til til\u00e6tla\u00f0s markh\u00f3ps og passa\u00f0 vi\u00f0 \u00e1hugam\u00e1l \u00fe\u00edn. Til d\u00e6mis hvort sem \u00fe\u00fa lest grein, horfir \u00e1 myndband, hlustar \u00e1 hla\u00f0varp e\u00f0a sko\u00f0ar v\u00f6rul\u00fdsingu, hversu lengi \u00fe\u00fa eyddir \u00e1 \u00feessari \u00fej\u00f3nustu og vefs\u00ed\u00f0urnar sem \u00fe\u00fa heims\u00e6kir o.s.frv. \u00deetta er mj\u00f6g gagnlegt til a\u00f0 skilja mikilv\u00e6gi efnis (annars en augl\u00fdsinga) sem \u00fe\u00e9r er s\u00fdnt.", "illustrations": ["\u00de\u00fa hefur lesi\u00f0 bloggf\u00e6rslu um g\u00f6ngufer\u00f0ir \u00ed sm\u00e1forriti \u00fatgefanda og fylgt tengli \u00e1 r\u00e1\u00f0lag\u00f0a og tengda f\u00e6rslu. Samskipti \u00fe\u00edn ver\u00f0a skr\u00e1\u00f0 sem s\u00fdnileg v\u00edsbending um a\u00f0 upphaflega f\u00e6rslan um g\u00f6nguna hafi veri\u00f0 gagnleg fyrir \u00feig og a\u00f0 h\u00fan hafi vaki\u00f0 \u00e1huga \u00feinn \u00e1 tengdri f\u00e6rslu. \u00deetta er m\u00e6lt til a\u00f0 vita hvort birta eigi fleiri f\u00e6rslur um g\u00f6ngufer\u00f0ir \u00ed framt\u00ed\u00f0inni og hvar \u00fe\u00e6r eigi a\u00f0 vera sta\u00f0settar \u00e1 forskj\u00e1 sm\u00e1forritsins.", "\u00de\u00fa s\u00e1st myndband um t\u00edskustrauma, en \u00fe\u00fa og nokkrir a\u00f0rir notendur h\u00e6ttu\u00f0 a\u00f0 horfa eftir 30 sek\u00fandur. \u00deessar uppl\u00fdsingar eru s\u00ed\u00f0an nota\u00f0ar til a\u00f0 meta r\u00e9tta lengd myndbanda \u00ed framt\u00ed\u00f0inni um t\u00edskustrauma."]}, "9": {"id": 9, "name": "A\u00f0 skilja \u00e1horfendur me\u00f0 t\u00f6lfr\u00e6\u00f0i e\u00f0a samsetningu gagna \u00far mismunandi \u00e1ttum", "description": "H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur \u00fat fr\u00e1 samsetningu gagnasafna (eins og notendasni\u00f0s, t\u00f6lfr\u00e6\u00f0i, marka\u00f0sranns\u00f3kna, greiningargagna) var\u00f0andi samskipti \u00fe\u00edn og annarra notenda vi\u00f0 augl\u00fdsingaefni (og efnis annars en augl\u00fdsinga) til a\u00f0 bera kennsl \u00e1 sameiginleg einkenni (til d\u00e6mis til a\u00f0 \u00e1kvar\u00f0a hva\u00f0a markh\u00f3par eru m\u00f3tt\u00e6kilegri fyrir augl\u00fdsingaherfer\u00f0 e\u00f0a \u00e1kve\u00f0nu efni).", "illustrations": ["Eigandi netb\u00f3kaverslunar vill f\u00e1 vi\u00f0skiptask\u00fdrslur sem s\u00fdna hlutfall gesta sem sko\u00f0u\u00f0u og yfirg\u00e1fu s\u00ed\u00f0una \u00e1n \u00feess a\u00f0 kaupa neitt, e\u00f0a sko\u00f0u\u00f0u og keyptu s\u00ed\u00f0ustu \u00e6vis\u00f6gu fr\u00e6ga f\u00f3lksins \u00ed hverjum m\u00e1nu\u00f0i, sem og me\u00f0alaldur og dreifingu karla/kvenna \u00ed hverjum flokki. G\u00f6gnum sem tengjast flakki \u00fe\u00ednu \u00e1 s\u00ed\u00f0u og \u00fe\u00ednum pers\u00f3nueinkennum er s\u00ed\u00f0an blanda\u00f0 saman vi\u00f0 \u00f6nnur svipu\u00f0 g\u00f6gn til a\u00f0 b\u00faa til t\u00f6lfr\u00e6\u00f0i.", "Augl\u00fdsandi vill betur skilja hvers konar \u00e1horfendur hafa samskipti vi\u00f0 augl\u00fdsingarnar hans. \u00dea\u00f0 hefur samband vi\u00f0 ranns\u00f3knarstofnun til a\u00f0 bera saman eiginleika notenda sem h\u00f6f\u00f0u samskipti vi\u00f0 augl\u00fdsinguna vi\u00f0 d\u00e6miger\u00f0a eiginleika notenda svipa\u00f0ra kerfa, \u00e1 mismunandi t\u00e6kjum. \u00deessi samanbur\u00f0ur s\u00fdnir augl\u00fdsandanum a\u00f0 \u00e1horfendurnir sko\u00f0a augl\u00fdsingarnar a\u00f0allega \u00ed \u00e1 snjallt\u00e6kjum og eru l\u00edklega \u00e1 aldrinum 45-60 \u00e1ra."]}, "10": {"id": 10, "name": "\u00der\u00f3a og b\u00e6ta \u00fej\u00f3nustu", "description": "Uppl\u00fdsingar um virkni \u00fe\u00edna \u00e1 \u00feessari \u00fej\u00f3nustu, s.s. samskipti \u00fe\u00edn vi\u00f0 augl\u00fdsingar e\u00f0a efni, geta veri\u00f0 mj\u00f6g gagnlegar til a\u00f0 b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu og til a\u00f0 byggja upp n\u00fdjar v\u00f6rur og \u00fej\u00f3nustu bygg\u00f0ar \u00e1 samskiptum notenda, tegund markh\u00f3ps o.s.frv. \u00deessi tiltekni tilgangur felur ekki \u00ed s\u00e9r \u00fer\u00f3un e\u00f0a \u00farb\u00e6tur \u00e1 notendasni\u00f0um og au\u00f0kennum.", "illustrations": ["T\u00e6knivettvangur sem vinnur me\u00f0 samf\u00e9lagsmi\u00f0lafyrirt\u00e6ki tekur eftir vexti \u00ed notendum fars\u00edmaforrita og s\u00e9r \u00fat fr\u00e1 notendasni\u00f0um \u00feeirra a\u00f0 margir \u00feeirra tengjast \u00ed gegnum fars\u00edmatengingar. \u00dea\u00f0 notar n\u00fdja t\u00e6kni til a\u00f0 birta augl\u00fdsingar sem eru s\u00e9rsni\u00f0nar fyrir fars\u00edma og nota l\u00e1ga bandv\u00eddd til a\u00f0 b\u00e6ta afk\u00f6st \u00feeirra.", "Augl\u00fdsandi er a\u00f0 leita a\u00f0 lei\u00f0 til a\u00f0 birta augl\u00fdsingar \u00e1 n\u00fdrri ger\u00f0 t\u00e6kja fyrir neytendur. Hann safnar uppl\u00fdsingum um hvernig notendur hafa samskipti vi\u00f0 \u00feessa n\u00fdju tegund t\u00e6kja til a\u00f0 \u00e1kvar\u00f0a hvort h\u00e6gt s\u00e9 a\u00f0 sm\u00ed\u00f0a n\u00fdja a\u00f0fer\u00f0 til a\u00f0 birta augl\u00fdsingar \u00e1 \u00feessari tegund t\u00e6kja."]}, "11": {"id": 11, "name": "Noti\u00f0 takm\u00f6rku\u00f0 g\u00f6gn til a\u00f0 velja efni", "description": "Efni sem birtist \u00fe\u00e9r \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 byggt \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, s.s. vefs\u00ed\u00f0unni e\u00f0a forritinu sem \u00fe\u00fa notar, \u00f3n\u00e1kv\u00e6mri sta\u00f0setningu \u00feinni, ger\u00f0 t\u00e6kis \u00fe\u00edns e\u00f0a hva\u00f0a efni \u00fe\u00fa ert (e\u00f0a hefur veri\u00f0) a\u00f0 sko\u00f0a (til d\u00e6mis til a\u00f0 takmarka hversu oft myndband e\u00f0a grein er birtist \u00fe\u00e9r).", "illustrations": ["Fer\u00f0at\u00edmarit birtir grein \u00e1 vefs\u00ed\u00f0u sinni um n\u00fd netn\u00e1mskei\u00f0 sem tungum\u00e1lask\u00f3li b\u00fd\u00f0ur upp \u00e1 til a\u00f0 b\u00e6ta upplifun fer\u00f0alaga erlendis. Bloggf\u00e6rslur sk\u00f3lans eru settar inn ne\u00f0st \u00e1 s\u00ed\u00f0una og eru valdar \u00fat fr\u00e1 \u00f3n\u00e1kv\u00e6mri sta\u00f0setningu \u00feinni (til d\u00e6mis bloggf\u00e6rslur sem \u00fatsk\u00fdra n\u00e1mskr\u00e1 fyrir \u00f6nnur tungum\u00e1l en tungum\u00e1l landsins sem \u00fe\u00fa ert sta\u00f0settur \u00ed).", "\u00cd\u00fer\u00f3ttafr\u00e9ttaforrit hefur opna\u00f0 n\u00fdtt sv\u00e6\u00f0i me\u00f0 greinum sem fjalla um n\u00fdjustu f\u00f3tboltaleikina. Hver grein inniheldur myndb\u00f6nd sem eru h\u00fdst af a\u00f0skildum streymisverkvangi sem s\u00fdna helstu atri\u00f0i hvers leiks. Ef \u00fe\u00fa sp\u00f3lar myndbandi\u00f0 \u00e1fram g\u00e6tu \u00feessar uppl\u00fdsingar veri\u00f0 nota\u00f0ar til a\u00f0 velja styttra myndband til a\u00f0 spila n\u00e6st."]}}, "specialPurposes": {"1": {"id": 1, "name": "Tryggja \u00f6ryggi, koma \u00ed veg fyrir og uppg\u00f6tva svik og lei\u00f0r\u00e9tta villur", "description": "G\u00f6gnin \u00fe\u00edn geta veri\u00f0 notu\u00f0 til a\u00f0 fylgjast me\u00f0 og koma \u00ed veg fyrir \u00f3venjulegar og hugsanlega sviksamlegar a\u00f0ger\u00f0ir (til d\u00e6mis var\u00f0andi augl\u00fdsingar, smelli \u00e1 augl\u00fdsingar fr\u00e1 v\u00e9lmennum) og tryggja a\u00f0 kerfi og ferlar virki r\u00e9tt og \u00f6rugglega. \u00dea\u00f0 er einnig h\u00e6gt a\u00f0 nota \u00fea\u00f0 til a\u00f0 lei\u00f0r\u00e9tta \u00f6ll vandam\u00e1l sem \u00fe\u00fa, \u00fatgefandinn e\u00f0a augl\u00fdsandinn g\u00e6tu lent \u00ed vi\u00f0 birtingu efnis og augl\u00fdsinga og \u00ed samskiptum \u00fe\u00ednum vi\u00f0 \u00fe\u00e1.", "illustrations": ["Augl\u00fdsingami\u00f0lun sendir augl\u00fdsingar fr\u00e1 \u00fdmsum augl\u00fdsendum til nets samstarfsvefs\u00ed\u00f0na sinna. \u00dea\u00f0 tekur eftir mikilli aukningu \u00e1 smellum \u00e1 augl\u00fdsingar sem tengjast \u00e1kve\u00f0num augl\u00fdsanda og notar g\u00f6gn var\u00f0andi uppruna smellanna til a\u00f0 \u00e1kvar\u00f0a a\u00f0 80% smellanna koma fr\u00e1 v\u00e9lmennum en ekki m\u00f6nnum."]}, "2": {"id": 2, "name": "Birta og kynna augl\u00fdsingar og efni", "description": "\u00c1kve\u00f0nar uppl\u00fdsingar (eins og IP-tala e\u00f0a geta t\u00e6kisins) eru nota\u00f0ar til a\u00f0 tryggja t\u00e6knilega samh\u00e6fni efnisins e\u00f0a augl\u00fdsinganna og til a\u00f0 au\u00f0velda sendingu efnis e\u00f0a augl\u00fdsinga \u00ed t\u00e6ki\u00f0 \u00feitt.", "illustrations": ["A\u00f0 smella \u00e1 tengil sem er \u00ed grein g\u00e6ti venjulega sent \u00feig \u00e1 a\u00f0ra s\u00ed\u00f0u e\u00f0a annan hluta greinarinnar. Til a\u00f0 n\u00e1 \u00feessu markmi\u00f0i 1\u00b0) sendir vafrinn \u00feinn bei\u00f0ni til net\u00fej\u00f3nsins sem tengdur er vefs\u00ed\u00f0unni, 2\u00b0) svarar net\u00fej\u00f3nninn (\u201eh\u00e9r er greinin sem \u00fe\u00fa ba\u00f0st um\u201c) og notar t\u00e6knilegar uppl\u00fdsingar sem fylgja sj\u00e1lfkrafa \u00feeirri bei\u00f0ni sem t\u00e6ki\u00f0 \u00feitt sendir, til a\u00f0 birta r\u00e9tt uppl\u00fdsingarnar/myndirnar sem eru hluti af greininni sem \u00fe\u00fa ba\u00f0st um \u00e1 r\u00e9ttan h\u00e1tt. T\u00e6knilega s\u00e9\u00f0 eru sl\u00edk uppl\u00fdsingaskipti nau\u00f0synleg til a\u00f0 afhenda efni\u00f0 sem birtist \u00e1 skj\u00e1num \u00fe\u00ednum."]}, "3": {"id": 3, "name": "Vista og mi\u00f0la vali fyrir pers\u00f3nuverndar", "description": "\u00dea\u00f0 sem \u00fe\u00fa velur var\u00f0andi tilgang og \u00fe\u00e1 a\u00f0ila sem taldir eru upp \u00ed \u00feessari tilkynningu eru vistu\u00f0 og ger\u00f0 a\u00f0gengileg \u00feessum a\u00f0ilum \u00ed formi stafr\u00e6nna merkja (s.s. strengur af st\u00f6fum). \u00deetta er nau\u00f0synlegt til a\u00f0 gera b\u00e6\u00f0i \u00feessari \u00fej\u00f3nustu og a\u00f0ilum kleift a\u00f0 vir\u00f0a sl\u00edkar \u00e1kvar\u00f0anir.", "illustrations": ["\u00deegar \u00fe\u00fa heims\u00e6kir vefs\u00ed\u00f0u og \u00fe\u00e9r gefst kostur \u00e1 a\u00f0 sam\u00feykkja notkun notendasni\u00f0s fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar e\u00f0a ekki, er \u00fea\u00f0 sem \u00fe\u00fa velur vista\u00f0 og gert a\u00f0gengilegt augl\u00fdsingaa\u00f0ilum, \u00feannig a\u00f0 augl\u00fdsingar sem \u00fe\u00e9r eru birtar vir\u00f0i \u00fea\u00f0 val."]}}, "features": {"1": {"id": 1, "name": "Para saman og sameina g\u00f6gn fr\u00e1 \u00f6\u00f0rum uppsprettum gagna", "description": "Uppl\u00fdsingar um virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu kunna a\u00f0 vera para\u00f0ar saman vi\u00f0 a\u00f0rar uppl\u00fdsingar sem tengjast \u00fe\u00e9r og koma \u00far \u00fdmsum \u00e1ttum (til d\u00e6mis virkni \u00fe\u00edna \u00e1 s\u00e9rstakri net\u00fej\u00f3nustu, notkun \u00feinni \u00e1 trygg\u00f0arkorti \u00ed verslun e\u00f0a sv\u00f6rum \u00fe\u00ednum \u00ed k\u00f6nnun), til stu\u00f0nings \u00feeim tilgangi sem \u00fatsk\u00fdr\u00f0ur er \u00ed \u00feessari tilkynningu.", "illustrations": []}, "2": {"id": 2, "name": "Tengja saman mismunandi t\u00e6ki", "description": "Til stu\u00f0nings \u00feeim tilgangi sem \u00fatsk\u00fdr\u00f0ur er \u00ed \u00feessari tilkynningu g\u00e6ti t\u00e6ki \u00feitt talist l\u00edklegt a\u00f0 \u00fea\u00f0 tengjist \u00f6\u00f0rum t\u00e6kjum sem tilheyra \u00fe\u00e9r e\u00f0a heimili \u00fe\u00ednu (til d\u00e6mis vegna \u00feess a\u00f0 \u00fe\u00fa ert skr\u00e1\u00f0(ur) inn \u00e1 s\u00f6mu \u00fej\u00f3nustu b\u00e6\u00f0i \u00ed s\u00edmanum og t\u00f6lvunni \u00feinni, e\u00f0a vegna \u00feess a\u00f0 \u00fe\u00fa g\u00e6tir nota\u00f0 s\u00f6mu internettenginguna \u00ed b\u00e1\u00f0um t\u00e6kjum).", "illustrations": []}, "3": {"id": 3, "name": "Greina t\u00e6ki \u00fat fr\u00e1 uppl\u00fdsingum sem sendar eru sj\u00e1lfkrafa", "description": "T\u00e6ki \u00feitt g\u00e6ti veri\u00f0 a\u00f0greint fr\u00e1 \u00f6\u00f0rum t\u00e6kjum \u00fat fr\u00e1 uppl\u00fdsingum sem \u00fea\u00f0 sendir sj\u00e1lfkrafa \u00feegar \u00fea\u00f0 er nota\u00f0 \u00e1 internetinu (til d\u00e6mis IP-t\u00f6lu nettengingarinnar \u00feinnar e\u00f0a ger\u00f0 vafrans sem \u00fe\u00fa notar) til a\u00f0 sty\u00f0ja \u00feau markmi\u00f0 sem l\u00fdst er \u00ed \u00feessari tilkynningu.", "illustrations": []}}, "specialFeatures": {"1": {"id": 1, "name": "Noti\u00f0 n\u00e1kv\u00e6mar sta\u00f0setningaruppl\u00fdsingar", "description": "Me\u00f0 sam\u00feykki \u00fe\u00ednu m\u00e1 nota n\u00e1kv\u00e6ma sta\u00f0setningu \u00fe\u00edna (innan fjarl\u00e6g\u00f0ar sem er styttri en 500 metrar) \u00ed \u00feeim tilgangi sem l\u00fdst er \u00ed \u00feessari tilkynningu.", "illustrations": []}, "2": {"id": 2, "name": "Skanna virkt eiginleika t\u00e6kis til a\u00f0 bera kennsl \u00e1 \u00fea\u00f0", "description": "Me\u00f0 sam\u00feykki \u00fe\u00ednu g\u00e6ti veri\u00f0 be\u00f0i\u00f0 um \u00e1kve\u00f0na eiginleikar sem eru s\u00e9rt\u00e6kir fyrir t\u00e6ki\u00f0 \u00feitt t\u00e6ki og \u00feeir nota\u00f0ir til a\u00f0 a\u00f0greina \u00fea\u00f0 fr\u00e1 \u00f6\u00f0rum t\u00e6kjum (s.s. uppsett letur e\u00f0a vi\u00f0b\u00e6tur, upplausn \u00e1 skj\u00e1sins) til stu\u00f0nings \u00feeim tilgangi sem \u00fatsk\u00fdr\u00f0ur er \u00ed \u00feessari tilkynningu.", "illustrations": []}}, "stacks": {"1": {"id": 1, "purposes": [], "specialFeatures": [1, 2], "name": "N\u00e1kv\u00e6m sta\u00f0setningarg\u00f6gn og au\u00f0kenning me\u00f0 sk\u00f6nnun t\u00e6kja", "description": "H\u00e6gt er a\u00f0 nota n\u00e1kv\u00e6ma landfr\u00e6\u00f0ilega sta\u00f0setningu og uppl\u00fdsingar um eiginleika t\u00e6kis."}, "2": {"id": 2, "purposes": [2, 7], "specialFeatures": [], "name": "Augl\u00fdsingar bygg\u00f0ar \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum og m\u00e6lingum \u00e1 augl\u00fdsingum", "description": "H\u00e6gt er a\u00f0 birta augl\u00fdsingar \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum."}, "3": {"id": 3, "purposes": [2, 3, 4], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar."}, "4": {"id": 4, "purposes": [2, 7, 9], "specialFeatures": [], "name": "Augl\u00fdsingar sem bygg\u00f0ar eru \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, m\u00e6lingum \u00e1 augl\u00fdsingum og skilningi \u00e1 \u00e1horfendum", "description": "H\u00e6gt er a\u00f0 birta augl\u00fdsingar \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "5": {"id": 5, "purposes": [2, 3, 7], "specialFeatures": [], "name": "Augl\u00fdsingar sem bygg\u00f0ar eru \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, s\u00e9rsni\u00f0num augl\u00fdsinganotendasni\u00f0um og m\u00e6lingum \u00e1 augl\u00fdsingum", "description": "H\u00e6gt er a\u00f0 birta augl\u00fdsingar \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum."}, "6": {"id": 6, "purposes": [2, 4, 7], "specialFeatures": [], "name": "Val \u00e1 s\u00e9rsni\u00f0num augl\u00fdsingum og m\u00e6lingum \u00e1 augl\u00fdsingum", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum."}, "7": {"id": 7, "purposes": [2, 4, 7, 9], "specialFeatures": [], "name": "Val \u00e1 s\u00e9rsni\u00f0num augl\u00fdsingum, m\u00e6lingum \u00e1 augl\u00fdsingum og \u00e1horfendaranns\u00f3knum", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "8": {"id": 8, "purposes": [2, 3, 4, 7], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar og m\u00e6lingum \u00e1 augl\u00fdsingum", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum."}, "9": {"id": 9, "purposes": [2, 3, 4, 7, 9], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar, m\u00e6lingum \u00e1 augl\u00fdsingum og \u00e1horfendaranns\u00f3knir", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "10": {"id": 10, "purposes": [3, 4], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar."}, "11": {"id": 11, "purposes": [5, 6], "specialFeatures": [], "name": "S\u00e9rsni\u00f0i\u00f0 efni", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni."}, "12": {"id": 12, "purposes": [6, 8, 11], "specialFeatures": [], "name": "Val \u00e1 s\u00e9rsni\u00f0nu efni og m\u00e6lingum \u00e1 efni", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur efnis."}, "13": {"id": 13, "purposes": [6, 8, 9, 11], "specialFeatures": [], "name": "Val \u00e1 s\u00e9rsni\u00f0nu efni, m\u00e6lingum \u00e1 efni og \u00e1horfendaranns\u00f3knum", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur \u00fat fr\u00e1 virkni \u00feinni og annarra. H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "14": {"id": 14, "purposes": [5, 6, 8, 11], "specialFeatures": [], "name": "S\u00e9rsni\u00f0i\u00f0 efni og m\u00e6lingar \u00e1 efni", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur efnis."}, "15": {"id": 15, "purposes": [5, 6, 8, 9, 11], "specialFeatures": [], "name": "S\u00e9rsni\u00f0i\u00f0 efni, m\u00e6lingar \u00e1 efni og \u00e1horfendaranns\u00f3knir", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "16": {"id": 16, "purposes": [5, 6, 8, 9, 10, 11], "specialFeatures": [], "name": "S\u00e9rsni\u00f0i\u00f0 efni, m\u00e6lingar \u00e1 efni, \u00e1horfendaranns\u00f3knir og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "17": {"id": 17, "purposes": [7, 8, 9], "specialFeatures": [], "name": "Augl\u00fdsingar og m\u00e6lingar \u00e1 efni og \u00e1horfendaranns\u00f3knir", "description": "H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "18": {"id": 18, "purposes": [7, 8], "specialFeatures": [], "name": "Augl\u00fdsingar og m\u00e6lingar \u00e1 efni", "description": "H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis."}, "19": {"id": 19, "purposes": [7, 9], "specialFeatures": [], "name": "M\u00e6lingar \u00e1 augl\u00fdsingum og \u00e1horfendaranns\u00f3knir", "description": "H\u00e6gt er a\u00f0 m\u00e6la augl\u00fdsingar. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "20": {"id": 20, "purposes": [7, 8, 9, 10], "specialFeatures": [], "name": "Augl\u00fdsingar og m\u00e6lingar \u00e1 efni, \u00e1horfendaranns\u00f3knir og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "21": {"id": 21, "purposes": [8, 9, 10], "specialFeatures": [], "name": "M\u00e6lingar \u00e1 efni, \u00e1horfendaranns\u00f3knir og \u00fej\u00f3nustu\u00fer\u00f3un.", "description": "H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "22": {"id": 22, "purposes": [8, 10], "specialFeatures": [], "name": "M\u00e6lingar \u00e1 efni og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur efnis. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "23": {"id": 23, "purposes": [2, 4, 6, 7, 8, 11], "specialFeatures": [], "name": "Val \u00e1 s\u00e9rsni\u00f0num augl\u00fdsingum og efni, augl\u00fdsingum og m\u00e6lingum \u00e1 efni", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar og efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis."}, "24": {"id": 24, "purposes": [2, 4, 6, 7, 8, 9, 11], "specialFeatures": [], "name": "Val \u00e1 s\u00e9rsni\u00f0num augl\u00fdsingum og efni, m\u00e6lingum \u00e1 augl\u00fdsingum og efni og \u00e1horfendak\u00f6nnunum", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar og efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra. G\u00f6gn geta veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendaupplifun, kerfi og hugb\u00fana\u00f0."}, "25": {"id": 25, "purposes": [2, 3, 4, 5, 6, 7, 8, 11], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar og efni, augl\u00fdsingar og m\u00e6lingar \u00e1 efni", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar og efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar e\u00f0a efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis."}, "26": {"id": 26, "purposes": [2, 3, 4, 5, 6, 7, 8, 9, 11], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar og efni, m\u00e6lingar \u00e1 augl\u00fdsingum og efni og \u00e1horfendaranns\u00f3knir", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar og efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar e\u00f0a efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "27": {"id": 27, "purposes": [3, 5], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar og notendasvi\u00f0 efnis", "description": "Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar e\u00f0a efni."}, "28": {"id": 28, "purposes": [2, 4, 6, 11], "specialFeatures": [], "name": "Val af s\u00e9rsni\u00f0num augl\u00fdsingum og efni", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar og efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu."}, "29": {"id": 29, "purposes": [2, 7, 8, 9], "specialFeatures": [], "name": "Augl\u00fdsingar bygg\u00f0ar \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, m\u00e6lingum \u00e1 augl\u00fdsingum og efni og \u00e1horfendaranns\u00f3knum", "description": "H\u00e6gt er a\u00f0 birta augl\u00fdsingar \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "30": {"id": 30, "purposes": [2, 4, 5, 6, 7, 8, 9, 11], "specialFeatures": [], "name": "Val \u00e1 s\u00e9rsni\u00f0num augl\u00fdsingum, s\u00e9rsni\u00f0nu efni, augl\u00fdsingum og m\u00e6lingum \u00e1 efni og \u00e1horfendaranns\u00f3knum", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar og efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar e\u00f0a efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "31": {"id": 31, "purposes": [2, 4, 5, 6, 7, 8, 9, 10, 11], "specialFeatures": [], "name": "Val \u00e1 s\u00e9rsni\u00f0num augl\u00fdsingum, s\u00e9rsni\u00f0nu efni, augl\u00fdsingum og m\u00e6lingum \u00e1 efni, \u00e1horfendaranns\u00f3knum og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar og efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "32": {"id": 32, "purposes": [2, 5, 6, 7, 8, 9, 11], "specialFeatures": [], "name": "Augl\u00fdsingar bygg\u00f0ar \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, s\u00e9rsni\u00f0nu efni, augl\u00fdsingum og m\u00e6lingum \u00e1 efni og \u00e1horfendaranns\u00f3knum", "description": "H\u00e6gt er a\u00f0 birta augl\u00fdsingar \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "33": {"id": 33, "purposes": [2, 5, 6, 7, 8, 9, 10, 11], "specialFeatures": [], "name": "Augl\u00fdsingar bygg\u00f0ar \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, s\u00e9rsni\u00f0nu efni, augl\u00fdsingum og m\u00e6lingum \u00e1 efni, \u00e1horfendaranns\u00f3knum og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "H\u00e6gt er a\u00f0 birta augl\u00fdsingar \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "34": {"id": 34, "purposes": [2, 5, 6, 8, 9, 11], "specialFeatures": [], "name": "Augl\u00fdsingar bygg\u00f0ar \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, s\u00e9rsni\u00f0nu efni, m\u00e6lingum \u00e1 efni og \u00e1horfendaranns\u00f3knum", "description": "H\u00e6gt er a\u00f0 birta augl\u00fdsingar \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra."}, "35": {"id": 35, "purposes": [2, 5, 6, 8, 9, 10, 11], "specialFeatures": [], "name": "Augl\u00fdsingar bygg\u00f0ar \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, s\u00e9rsni\u00f0nu efni, m\u00e6lingum \u00e1 efni, \u00e1horfendaranns\u00f3knum og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "H\u00e6gt er a\u00f0 birta augl\u00fdsingar \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "36": {"id": 36, "purposes": [2, 5, 6, 7, 11], "specialFeatures": [], "name": "Augl\u00fdsingar bygg\u00f0ar \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, s\u00e9rsni\u00f0nu efni og m\u00e6lingum \u00e1 augl\u00fdsingum", "description": "H\u00e6gt er a\u00f0 birta augl\u00fdsingar \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum."}, "37": {"id": 37, "purposes": [2, 5, 6, 7, 10, 11], "specialFeatures": [], "name": "Augl\u00fdsingar bygg\u00f0ar \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, s\u00e9rsni\u00f0nu efni, m\u00e6lingum \u00e1 augl\u00fdsingum og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "H\u00e6gt er a\u00f0 birta augl\u00fdsingar \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "38": {"id": 38, "purposes": [2, 3, 4, 7, 10], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar, m\u00e6lingar \u00e1 augl\u00fdsingum og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "Augl\u00fdsingar geta veri\u00f0 s\u00e9rsni\u00f0nar \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "39": {"id": 39, "purposes": [2, 3, 4, 7, 9, 10], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar, m\u00e6lingar \u00e1 augl\u00fdsingum, \u00e1horfendaranns\u00f3knir og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "40": {"id": 40, "purposes": [2, 3, 4, 7, 8, 9, 10], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar, m\u00e6lingar \u00e1 augl\u00fdsingum og efni, \u00e1horfendaranns\u00f3knir og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "Augl\u00fdsingar geta veri\u00f0 s\u00e9rsni\u00f0nar \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "41": {"id": 41, "purposes": [2, 3, 4, 6, 7, 8, 9, 10, 11], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar, val \u00e1 s\u00e9rsni\u00f0nu efni, m\u00e6lingar \u00e1 augl\u00fdsingum og efni, \u00e1horfendaranns\u00f3knir og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar og efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "42": {"id": 42, "purposes": [2, 3, 4, 5, 6, 7, 8, 9, 10, 11], "specialFeatures": [], "name": "S\u00e9rsni\u00f0nar augl\u00fdsingar og efni, m\u00e6lingar \u00e1 augl\u00fdsingum og efni, \u00e1horfendaranns\u00f3knir og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a augl\u00fdsingar og efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur veri\u00f0 notu\u00f0 til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0nar augl\u00fdsingar og efni. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur augl\u00fdsinga og efnis. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur sem byggjast \u00e1 virkni \u00feinni og annarra. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}, "43": {"id": 43, "purposes": [8, 11], "specialFeatures": [], "name": "Efni byggt \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum og m\u00e6lingum \u00e1 efni", "description": "H\u00e6gt er a\u00f0 velja efni \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur efnis."}, "44": {"id": 44, "purposes": [5, 6, 11], "specialFeatures": [], "name": "S\u00e9rsni\u00f0i\u00f0 efni", "description": "H\u00e6gt er a\u00f0 s\u00e9rsn\u00ed\u00f0a efni \u00fat fr\u00e1 notendasni\u00f0i \u00fe\u00ednu. H\u00e6gt er a\u00f0 nota virkni \u00fe\u00edna \u00ed \u00feessari \u00fej\u00f3nustu til a\u00f0 byggja upp e\u00f0a b\u00e6ta notendasni\u00f0 um \u00feig fyrir s\u00e9rsni\u00f0i\u00f0 efni."}, "45": {"id": 45, "purposes": [2, 7, 9, 10], "specialFeatures": [], "name": "Augl\u00fdsingar bygg\u00f0ar \u00e1 takm\u00f6rku\u00f0um g\u00f6gnum, m\u00e6lingum \u00e1 augl\u00fdsingum, \u00e1horfendaranns\u00f3knum og \u00fej\u00f3nustu\u00fer\u00f3un", "description": "H\u00e6gt er a\u00f0 birta augl\u00fdsingar \u00fat fr\u00e1 takm\u00f6rku\u00f0um g\u00f6gnum. H\u00e6gt er a\u00f0 m\u00e6la \u00e1rangur \u00e1 augl\u00fdsingum. H\u00e6gt er a\u00f0 b\u00faa til sk\u00fdrslur \u00fat fr\u00e1 virkni \u00feinni og annarra. Virkni \u00fe\u00edn \u00ed \u00feessari \u00fej\u00f3nustu getur hj\u00e1lpa\u00f0 til vi\u00f0 a\u00f0 \u00fer\u00f3a og b\u00e6ta v\u00f6rur og \u00fej\u00f3nustu."}}, "dataCategories": {"1": {"id": 1, "name": "IP-t\u00f6lur", "description": "IP-talan \u00fe\u00edn er tala sem net\u00fej\u00f3nustua\u00f0ilinn \u00feinn \u00fathlutar \u00f6llum nettengingum \u00e1 hans vegum. H\u00fan er ekki alltaf s\u00e9rt\u00e6k fyrir t\u00e6ki\u00f0 \u00feitt og er ekki alltaf s\u00fa sama.H\u00fan er notu\u00f0 til a\u00f0 beina uppl\u00fdsingum \u00e1 internetinu og birta efni \u00e1 netinu (\u00fe.m.t. augl\u00fdsingar) \u00e1 tengda t\u00e6kinu \u00fe\u00ednu."}, "2": {"id": 2, "name": "Eiginleikar t\u00e6kisins", "description": "T\u00e6knilegir eiginleikar t\u00e6kisins sem \u00fe\u00fa notar sem eru ekki einstakir fyrir \u00feig, s.s. tungum\u00e1l, t\u00edmabelti e\u00f0a st\u00fdrikerfi."}, "3": {"id": 3, "name": "T\u00e6kjaau\u00f0kenni", "description": "T\u00e6kjaau\u00f0kenni er einst\u00f6k r\u00f6\u00f0 stafa sem t\u00e6kinu \u00fe\u00ednu e\u00f0a vafranum er \u00fathluta\u00f0 me\u00f0 vafrak\u00f6ku e\u00f0a annarri geymslut\u00e6kni. \u00dea\u00f0 g\u00e6ti veri\u00f0 b\u00fai\u00f0 til e\u00f0a a\u00f0gangur fenginn til a\u00f0 \u00feekkja t\u00e6ki\u00f0, t.d. \u00e1 vefs\u00ed\u00f0um fr\u00e1 s\u00f6mu s\u00ed\u00f0u e\u00f0a \u00e1 m\u00f6rgum s\u00ed\u00f0um e\u00f0a forritum."}, "4": {"id": 4, "name": "L\u00edkindaau\u00f0kenni", "description": "H\u00e6gt er a\u00f0 b\u00faa til l\u00edkindaau\u00f0kenni me\u00f0 \u00fev\u00ed a\u00f0 sameina \u00fe\u00e1 eiginleika sem tengjast t\u00e6kinu (tegund vafra e\u00f0a st\u00fdrikerfis sem nota\u00f0 er) og IP-t\u00f6lu nettengingarinnar. Ef \u00fe\u00fa sam\u00feykkir \u00fea\u00f0, er einnig h\u00e6gt a\u00f0 sameina vi\u00f0b\u00f3tareiginleika (t.d. uppsett letur e\u00f0a skj\u00e1upplausn) til a\u00f0 b\u00e6ta n\u00e1kv\u00e6mni l\u00edkindaau\u00f0kennisins.Sl\u00edkt au\u00f0kenni er tali\u00f0 \u201el\u00edkindafr\u00e6\u00f0ilegt\u201c, \u00fear sem nokkur t\u00e6ki geta deilt s\u00f6mu eiginleikum og nettengingu. \u00dea\u00f0 g\u00e6ti veri\u00f0 nota\u00f0 til a\u00f0 bera kennsl \u00e1 t\u00e6ki\u00f0 \u00feitt, t.d. \u00e1 vefs\u00ed\u00f0um fr\u00e1 s\u00f6mu s\u00ed\u00f0u e\u00f0a \u00e1 m\u00f6rgum s\u00ed\u00f0um e\u00f0a forritum."}, "5": {"id": 5, "name": "Au\u00f0kenni fengin \u00far au\u00f0kenningu", "description": "\u00deegar au\u00f0kenni er b\u00fai\u00f0 til \u00e1 grundvelli au\u00f0kenningargagna, s.s. tengili\u00f0auppl\u00fdsinga sem tengjast netreikningum sem \u00fe\u00fa hefur b\u00fai\u00f0 til \u00e1 vefs\u00ed\u00f0um e\u00f0a \u00ed forritum (t.d. netfang, s\u00edman\u00famer) e\u00f0a vi\u00f0skiptavinaau\u00f0kenna (t.d. au\u00f0kenni fr\u00e1 s\u00edmafyrirt\u00e6kinu \u00fe\u00ednu), kann \u00fea\u00f0 au\u00f0kenni a\u00f0 vera nota\u00f0 til a\u00f0 bera kennsl \u00e1 \u00feig \u00e1 vefs\u00ed\u00f0um, \u00ed forritum og t\u00e6kjum \u00feegar \u00fe\u00fa ert skr\u00e1\u00f0(ur) inn me\u00f0 s\u00f6mu tengili\u00f0auppl\u00fdsingum."}, "6": {"id": 6, "name": "G\u00f6gn um vafra og samskipti", "description": "Netvirkni \u00fe\u00edn, s.s. vefs\u00ed\u00f0ur sem \u00fe\u00fa heims\u00e6kir, forrit sem \u00fe\u00fa notar, efni sem \u00fe\u00fa leitar a\u00f0 \u00ed \u00feessari \u00fej\u00f3nustu e\u00f0a samskipti \u00fe\u00edn vi\u00f0 efni e\u00f0a augl\u00fdsingar, s.s. hversu oft \u00fe\u00fa hefur s\u00e9\u00f0 tilteki\u00f0 efni e\u00f0a augl\u00fdsingu e\u00f0a hvort \u00fe\u00fa smelltir \u00e1 hana."}, "7": {"id": 7, "name": "G\u00f6gn sem notandi hefur gefi\u00f0 upp", "description": "Uppl\u00fdsingarnar sem \u00fe\u00fa kannt a\u00f0 hafa gefi\u00f0 upp me\u00f0 yfirl\u00fdsingu \u00ed gegnum ey\u00f0ubla\u00f0 (t.d. \u00e1bendingu, athugasemd) e\u00f0a \u00feegar \u00fe\u00fa stofna\u00f0ir a\u00f0gang (t.d. aldur e\u00f0a starf)."}, "8": {"id": 8, "name": "\u00d3n\u00e1kv\u00e6mar sta\u00f0setningaruppl\u00fdsingar", "description": "N\u00e1lgun \u00e1 sta\u00f0setningu \u00feinni, sem er sv\u00e6\u00f0i me\u00f0 u.\u00fe.b. 500 metra n\u00e1kv\u00e6mni. H\u00e6gt er a\u00f0 \u00e1lykta um \u00e1\u00e6tla\u00f0a sta\u00f0setningu \u00fe\u00edna \u00fat fr\u00e1 t.d. IP-t\u00f6lu tengingarinnar."}, "9": {"id": 9, "name": "N\u00e1kv\u00e6m sta\u00f0setningarg\u00f6gn", "description": "N\u00e1kv\u00e6m sta\u00f0setning \u00fe\u00edn me\u00f0 500 metra n\u00e1kv\u00e6mni byggt \u00e1 GPS hnitum \u00fe\u00ednum. \u00dea\u00f0 m\u00e1 eing\u00f6ngu nota \u00fea\u00f0 me\u00f0 sam\u00feykki \u00fe\u00ednu."}, "10": {"id": 10, "name": "Notendasni\u00f0 notenda", "description": "\u00c1kve\u00f0in einkenni (t.d. hugsanleg \u00e1hugam\u00e1l \u00fe\u00edn, kaup\u00e1form, neytendasni\u00f0i\u00f0 \u00feitt) geta veri\u00f0 \u00e1lyktu\u00f0 e\u00f0a m\u00f3tu\u00f0 \u00fat fr\u00e1 fyrri netvirkni \u00feinni (t.d. efni sem \u00fe\u00fa sko\u00f0a\u00f0ir e\u00f0a \u00fej\u00f3nustunni sem \u00fe\u00fa nota\u00f0ir, t\u00edma sem \u00fe\u00fa var\u00f0ir \u00ed \u00fdmis efni og \u00fej\u00f3nustu \u00e1 netinu) e\u00f0a uppl\u00fdsingum sem \u00fe\u00fa hefur gefi\u00f0 upp (t.d. aldri og starfi)."}, "11": {"id": 11, "name": "Pers\u00f3nuverndarvalkostir", "description": "\u00d3skir \u00fe\u00ednar var\u00f0andi vinnslu \u00e1 g\u00f6gnum \u00fe\u00ednum, sem eru bygg\u00f0ar \u00e1 \u00feeim uppl\u00fdsingum sem \u00fe\u00fa hefur fengi\u00f0."}}}