Our Model Farm – Support our Research, Education, and Conservation Programs

Cheetah Conservation Fund (CCF) is founded upon the precept that understanding the cheetah’s biology, ecology, and interactions with people is essential to conserve the cheetah in the wild. In Namibia, “people” most often means “livestock farmers.”

In Namibia, the country with the world’s largest remaining cheetah population (approximately 1,500 adults and adolescents out of a world population of less than 7,500 individuals), more than 90 percent of our cheetah live on open livestock farmlands alongside rural communities. Cheetahs hunt by day, which means they are often seen by farmers out grazing their herds. This puts a significant number of cheetah at great risk for conflict. At the same time, the farmlands they share are under siege from nature, suffering the scourge of bush encroachment, caused by overgrazing of the arid lands by livestock.

Despite immense challenges, CCF has been successful in developing strategies to reduce livestock farmer-carnivore conflict, enhance livelihoods for rural families and restore habitat for the benefit of all. CCF has helped Namibia’s cheetah population rebound from a decline that threatened this population and have helped stabilize it for the future. CCF has proven economic value in living with cheetah on the landscape, and as a national institution, generates an annual impact of U.S. $7.4 million on the Namibian economy, through job creation, eco-tourism and other economic stimulation. Because of CCF’s impact, Otjiwarongo, the town where CCF is based, has become known as “The Cheetah Capital of the World.” All of this was made possible because of your support, and for this, we are grateful.

I have enjoyed serving as CCF Farms Manager for the past 15 years. In this position, I am responsible for the physical operation of the CCF Model Farm, including water supply, electricity, vehicles, building maintenance and human resources. I oversee the management of our livestock, cattle, goats and sheep, and I work with college and university interns researching a wide variety of topics on farmlands or involving the animals. In the beginning, new employees and interns frequently ask, “Why does a cheetah conservation organization operate a Model Farm?” But they quickly grasp the significance, because it is so great.

The CCF Model Farm plays key roles in CCF research, in our education initiatives and in each of our conservations programs, and it has become an integral component of our overall success. The CCF Model Farm is the place we develop and demonstrate the livestock and farmland management techniques we teach in our Future Farmers of Africa (FFA) training course. It is where we breed, train and house our CCF Livestock Guarding Dogs, the popular and effective non-lethal predator control tool for small stock farmers. The Dancing Goat Creamery and Apiary double as training facilities for Namibian men and women learning how to make cheetah-friendly products like goat cheese, fudge and honey. Through Future Conservationists of Africa, young learners experience the CCF Model Farm on tours and overnight immersive trips, to develop an understanding of how livestock and wildlife can coexist on farmlands from an early age. The highly successful habitat restoration efforts of CCF Bush have been developed and refined on our farmlands. Most importantly, the CCF Model Farm stands as an example of a successful agricultural venture that educates and inspires Namibian farmers to engage in predator-friendly and environmentally-friendly practices.


Download .pdf of the Model Farm graphic

One of CCF’s most unique accomplishments is shifting the attitude of the nation’s farmers towards the cheetah. Before CCF, farmers viewed cheetah as worthless vermin and were killing 800 to 900 each year. By proving economic value in having a healthy, thriving cheetah population and by keeping the farmland ecosystem in balance, CCF demonstrates how humans, livestock and wildlife can share land and thrive.

As a proud steward of Namibia’s land, my greatest wish is that our children and grandchildren will inherit healthy, diverse landscapes with free-roaming populations of cheetah and many other wild species. I have witnessed how CCF’s holistic conservation programs are making a major impact for both people and animals, and I believe they are the cheetah’s best hope for a securing a permanent place on Earth. Please support CCF’s efforts by making a generous donation today, so we can continue our mission and save the cheetah.

Remember, not one of us can do this alone, but together, we can make all the difference for the cheetah.

Thank you,
Johan Britz
CCF Farms Manager

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