Pathways Sponsors Deliver New Logo – Debuting at Namibian Conference


The Pathways Africa Conference in Namibia is fast approaching. Pathways is a conference and training program developed by Colorado State University and is designed to address the myriad of issues that arise as people and wildlife struggle to coexist in a sustainable and healthy manner. The mission of Pathways is to increase professionalism and effectiveness in the human dimensions of fisheries and wildlife management field. The Pathways Africa Conference will be held in Namibia beginning January 8, 2018 and co-hosted by Cheetah Conservation Fund.

The preparations for the Pathways Africa conference have been in progress now for a little over a year. “I was incredibly excited at the prospect of helping to bring such an important event to Namibia.” said Dr. Laurie Marker founder and Executive Director of Cheetah Conservation Fund. “I had seen the benefits from the conference held last year (2016) in Kenya and literally jumped at the chance to be involved in this year’s Pathways Africa conference”. Early in the fall of 2017, a focus group formed around developing a logo that would launch with the conference in Namibia and also continue forward to future Pathways conferences. The team members included: Dr. Laurie Marker, Wesley White Communications Coordinator – Human Dimensions of Natural Resources at Colorado State University, Linda Sawyers Interim Conference Coordinator and Administrative Assistant at the Colorado State University Warner College of Natural Resources, and Cyndi Perry a retired wildlife biologist, formally with the US Fish & Wildlife Service.

Crabtree + Company a northern Virginia based design firm, was approached by Ms. Perry. who had worked with the designers previously to develop a marketing strategy for the 2016 North American Ornithological Conference held in the summer of 2016. The ornithological conference turned out to be the largest-ever held in North America. Over 2,000 ornithological professionals, amateurs and students from North America, the Caribbean, and around the world came together, in Washington DC, for five days of information sessions, roundtable discussions, and exhibitions. “Crabtree has a strong commitment to give back to communities they work in and those special places, people and critters around the world.” Perry said. “When I spoke with Lucinda Crabtree, the President and Founder of Crabtree + Company, about the Pathways program she was intrigued. I brought up sponsoring an African student to the conference in Namibia and she proposed doing something longer lasting – asking her team to create a logo to help advance the ideas held in the Pathways program and its philosophy.”

The logo project began with a conference call outlining the needs and practical concerns of the group. “With CCF serving as co-host, including the cheetah in the final mark was an obvious decision but we also needed to represent animals throughout the ecosystem as well as include the key component, the human dimension.” said Marker. The team reviewed four options revolving around the theme and came to a consensus very quickly.

The new Pathways logo visualizes the goal of having a sustainable intersection between wildlife and humanity, thriving both peacefully and safely in the environment. The logomark illustrates Pathways by having different species have their own “pathway”, yet united in the same “space” representing the overlapping habitat of human dimensions. “We are extremely grateful to the work that Cyndi did in connecting us with Crabtree” said White. “We look forward to the continuity and brand recognition that this new mark will bring to the ‘Pathways to Success’ brand.”

Pathways Africa