Cheetah Mobile and Cheetah Conservation Fund have partnered on a new campaign to save the cheetah, and we need your help.

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One hundred years ago there were 100,000 wild cheetahs, today there’s less than 10,000. Problems like human-wildlife conflict and habitat loss threaten to drive the world’s fastest land mammal to extinction. That’s why we put our message on a video screen in Times Square, New York — the crossroads of the world — to bring attention to this problem and ignite people to action. #SaveTheCheetah…

(Watch the video from the billboard below)

You found this page, and that’s a good start. Now here are some simple ways you can make a big difference for the cheetah.

  1. Tell your friends and family about the campaign
  2. Spread the word through social media – #SaveTheCheetah
  3. Visit our CCF & Cheetah Mobile Facebook pages become a fan
  4. Buy a T-shirt or a book about the cheetah
  5. Make a donation to support CCF programs

View our 30 second PSA collaboration with Cheetah Mobile airing July 25th and 26th at the Indianapolis Speedway NASCAR Brickyard Race. For more info: http://cheetah.org/2015/07/cheetahs-at-nascars-brickyard-race-weekend/

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(Stills from the billboard site below: located at 1500 Broadway at the corner of 43rd.)
Photos for the billboard provided by John Bowers, Peter Scheufler, and Eli Walker.