CCF and Cheetah Mobile recently partnered for a 10 second billboard in New York’s Times Square. (More info at http://cheetah.org/savethecheetah/) Well we are at it again only this time we are taking our #SaveTheCheetah message to the Indianapolis Speedway! We will present a 30 second PSA to NASCAR’s Brickyard Weekend fans – who know a little something about speed.
(Watch the 30 second PSA below)
This three-day event held July 24-26, 2015 culminates with the running of NASCAR’s Crown Royal 400 on Sunday afternoon. The Brickyard Race Weekend is known for being the second-highest attended sporting event in the world, drawing crowds totaling in the hundreds of thousands for three-days of racing and fan engagement activities. The #SaveTheCheetah PSA is airing on the Jumbo-tron screen in the fan zone throughout the weekend!
CCF and Cheetah Mobile will debut the spot at the Indianapolis Speedway because cheetahs — the fastest mammals on land — are racing against extinction. With fewer than 10,000 remaining in the wild, the cheetah is Africa’s most endangered big cat. We want NASCAR fans and animal lovers to show support for this beautiful species by using the hashtag #SaveTheCheetah and make a commitment to helping. Please consider making a donation today using the link above.